The SEO Specialist is responsible for developing and implementing strategies to improve website visibility on search engines, ultimately driving organic traffic and increasing conversions. This role combines technical SEO, content strategy, and analytics to enhance a website’s performance.
Key Responsibilities:
- Conduct keyword research to identify target keywords and phrases relevant to the business.
- Optimize website content, including blog posts, product descriptions, and landing pages, for search engines.
- Implement on-page SEO strategies, including meta tags, headings, URL structure, and internal linking.
- Monitor and analyze website performance using tools like Google Analytics, SEMrush, or Moz.
- Develop off-page SEO strategies, including backlink building and outreach.
- Collaborate with content creators to ensure content is optimized for SEO.
- Stay updated on SEO best practices and algorithm changes to maintain optimal performance.
- Prepare regular reports on SEO performance and make recommendations for improvement.
Qualifications:
- Proven experience as an SEO Specialist or similar role.
- Strong understanding of search engine algorithms and ranking strategies.
- Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs).
- Excellent analytical skills and attention to detail.
- Ability to work independently and as part of a team.
- Knowledge of HTML, CSS, and website management is a plus.