Job Summary

We are seeking an energetic and results-oriented Outbound Program Specialist to join our team. The Outbound Program Specialist will be responsible for designing, implementing, and managing outbound marketing and sales programs aimed at generating leads and driving customer engagement. This role requires strong communication skills, creativity, and a data-driven approach to optimize outreach efforts. If you are passionate about sales and marketing and thrive in a fast-paced environment, we want to hear from you!

Responsibilities

• Develop and execute outbound marketing strategies to generate leads and increase customer engagement.
• Design and implement targeted outreach campaigns, including email marketing, cold calling, and social media engagement.
• Collaborate with the sales team to identify target markets and develop messaging that resonates with potential customers.
• Monitor and analyze campaign performance metrics to assess effectiveness and make data-driven adjustments.
• Conduct market research to identify new opportunities and stay informed about industry trends and competitor activities.
• Maintain accurate records of outreach efforts, leads, and customer interactions in the CRM system.
• Collaborate with cross-functional teams (sales, marketing, customer success) to ensure alignment and maximize outreach efforts.
• Provide training and support to sales team members on best practices for outbound outreach and lead generation.
• Contribute to the development of sales collateral and promotional materials to support outreach initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in outbound sales or marketing, preferably in a B2B environment.
• Strong understanding of sales and marketing principles and strategies.
• Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders.
• Proficiency in CRM software (e.g., Salesforce) and marketing automation tools.
• Strong analytical skills, with the ability to interpret data and generate actionable insights.
• Ability to work independently and collaboratively in a fast-paced, team-oriented environment.
• A proactive attitude and a passion for driving results.

Work Environment

• Office-based, remote, or hybrid work environment (specify based on company policy).
• Collaborative atmosphere with opportunities for professional development and career advancement.
• Dynamic environment focused on driving lead generation and customer engagement.