We are seeking a data-driven Full-Time Marketing Data Analyst to interpret marketing data and generate insights that will guide our marketing strategy. This position involves working closely with the marketing team to optimize campaigns and increase ROI by using analytics and data models.
Responsibilities:
- Analyze data from various marketing channels (social media, email, paid ads)
- Identify trends and patterns in marketing performance
- Create data models to predict campaign success and customer behavior
- Develop dashboards and reports for marketing stakeholders
- Optimize marketing efforts based on data-driven insights
- Work with the marketing team to create A/B testing strategies
- Ensure data accuracy and clean datasets for analysis
Requirements:
- Bachelor’s degree in Data Science, Marketing, or a related field
- Proficiency in data analysis tools such as Excel, Google Analytics, and SQL
- Experience with data visualization tools (Tableau, Power BI)
- Strong analytical skills with a focus on detail and accuracy
- Ability to communicate complex data insights in an understandable way
Work Environment:
- Data-driven office environment with a focus on marketing optimization
- Opportunities for collaboration with cross-functional teams
- Regular professional development opportunities to expand data analysis skills
Equal Opportunity Employer Statement:
Our company is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment where all employees can thrive.