SEO specialists optimize websites and online content to improve search engine rankings and increase organic traffic. They analyze website performance, conduct keyword research, and implement on-page and off-page SEO strategies. This role requires a strong understanding of search engine algorithms, digital marketing trends, and analytical tools.
Responsibilities:

• Conduct comprehensive keyword research to identify target phrases.
• Optimize website content, metadata, and structure for search engines.
• Monitor and analyze website traffic and performance using tools like Google Analytics.
• Develop and implement link-building strategies to enhance domain authority.
• Stay updated on SEO best practices and algorithm changes.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in SEO and digital marketing.
• Proficiency with SEO tools (e.g., SEMrush, Moz, Ahrefs).
• Strong analytical skills and attention to detail.

Work Environment:

• Office-based or remote, depending on company policy.
• Collaborative environment with digital marketing and content teams.