We are seeking a highly skilled CRM Specialist to manage and optimize our customer relationship management (CRM) system. The ideal candidate will be responsible for analyzing customer data, developing CRM strategies, and ensuring the system supports our business goals. This role requires strong analytical abilities, knowledge of CRM software, and the ability to work collaboratively with marketing, sales, and customer service teams to enhance customer engagement and retention.

Responsibilities:

• Manage and maintain the CRM system, ensuring data accuracy and system functionality
• Develop and implement CRM strategies that align with business objectives, focusing on customer acquisition, retention, and loyalty
• Analyze customer data and behaviors to identify trends, improve targeting, and personalize customer interactions
• Collaborate with marketing, sales, and customer service teams to integrate CRM initiatives into broader campaigns and communication efforts
• Monitor and report on key CRM metrics, providing insights and recommendations to improve performance and customer satisfaction
• Train and support team members in using the CRM system effectively, ensuring all departments are aligned with best practices
• Continuously optimize CRM workflows, automations, and processes to improve efficiency and customer experiences
• Manage data segmentation, email marketing campaigns, and customer journey mapping to create personalized customer interactions
• Ensure compliance with data privacy regulations such as GDPR in handling customer data
• Keep updated on CRM technology trends and innovations, making recommendations for system enhancements and upgrades

Requirements:

• Bachelor’s degree in Marketing, Business, IT, or a related field
• 2-4 years of experience in a CRM specialist role or similar position
• Proficiency with CRM software (e.g., Salesforce, HubSpot, Zoho) and marketing automation tools
• Strong analytical skills with the ability to interpret customer data and metrics
• Excellent communication and interpersonal skills to collaborate with cross-functional teams
• Experience in developing and managing email marketing campaigns and customer journey mapping
• Strong attention to detail and organizational skills
• Ability to manage multiple projects simultaneously and prioritize tasks effectively
• Knowledge of data privacy regulations and best practices in handling customer information

Work Environment:

• Office-based with potential for remote or hybrid work options
• Collaborative and fast-paced work environment focused on delivering a positive customer experience
• Opportunities for career growth and professional development within the marketing and CRM field

Equal Opportunity Employer Statement:
We are committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, gender, disability, or any other protected characteristic.