The Digital Marketing Manager is responsible for developing, implementing, and managing digital marketing strategies that drive brand awareness, engagement, and conversion across various online platforms. This role involves overseeing campaigns, analyzing performance metrics, and collaborating with cross-functional teams to achieve business goals.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies, including SEO, PPC, social media, email marketing, and content marketing.
• Monitor and analyze digital marketing performance using tools such as Google Analytics, SEMrush, and social media analytics platforms.
• Manage digital advertising budgets, optimizing spend across various channels for maximum ROI.
• Create and oversee content marketing initiatives to enhance brand storytelling and engagement.
• Lead the social media strategy, managing posts, interactions, and advertising on platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Collaborate with design and content teams to create compelling digital assets that align with marketing objectives.
• Stay current with industry trends, digital marketing tools, and best practices to keep the company’s digital presence competitive.
• Prepare regular reports on digital marketing performance, providing insights and recommendations for improvement.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in digital marketing or a similar role, with a strong portfolio of successful campaigns.
• Knowledge of SEO, PPC, email marketing, social media marketing, and content creation.
• Proficiency in digital marketing tools and analytics platforms.
• Strong analytical skills and ability to interpret data for informed decision-making.
• Excellent communication and project management skills.

Work Environment:

• This role can be performed in a home office or in-house, depending on the employer’s arrangements. Flexibility may be required for meetings and collaboration.