A Brand Designer & Illustrator is responsible for creating visually compelling branding materials and illustrations that represent a company’s identity, products, or services. This role involves working closely with marketing teams, creative directors, and clients to develop cohesive visual elements, including logos, color schemes, typography, and custom illustrations. The designer ensures that all branding materials align with the company’s vision and values, while illustrations add a unique, artistic touch to marketing campaigns, websites, social media, and promotional content. Creativity, attention to detail, and the ability to translate ideas into visual concepts are key in this role.

Responsibilities:

• Design and develop brand identities, including logos, color palettes, and typography, ensuring consistency across all platforms.
• Create custom illustrations for use in marketing campaigns, websites, social media, and print materials.
• Collaborate with marketing teams, creative directors, and clients to understand brand goals and translate them into visual concepts.
• Produce design mockups, mood boards, and style guides to establish visual guidelines for the brand.
• Work with print and digital formats to create advertisements, brochures, packaging, and web graphics.
• Ensure all design work aligns with brand standards and maintains consistency across various media.
• Develop innovative design concepts for new products, promotional materials, and marketing campaigns.
• Incorporate feedback from stakeholders and clients to refine and adjust design work, ensuring it meets objectives and expectations.
• Stay current with design trends, illustration techniques, and branding innovations to bring fresh ideas to the table.
• Manage multiple design projects simultaneously while meeting deadlines.

Requirements:

• Bachelor’s degree in graphic design, visual arts, or a related field.
• Proven experience in brand design and illustration, with a strong portfolio showcasing previous work.
• Proficiency in design and illustration software such as Adobe Illustrator, Photoshop, InDesign, and other relevant tools.
• Strong understanding of branding principles, typography, and color theory.
• Exceptional creativity and ability to translate concepts into visually engaging designs.
• Strong communication skills to collaborate with clients and internal teams.
• Ability to work independently, manage time efficiently, and meet deadlines.
• Attention to detail and a commitment to delivering high-quality work.

Work Environment:

• Typically works in an office or remote setting, collaborating with marketing and creative teams.
• May involve tight deadlines, especially during product launches or campaign periods.
• Regular communication with clients and stakeholders for feedback and approvals.